Ineo Digital and Amplia Group team up to start a digital transformation


We are delighted to announce the partnership of Ineo Digital and Amplia Group. Founders David Worsell and Kathy Kyle Bonomini’s respective strengths complement each other as they offer their clients a unique offering in a dynamic marketplace. 

David and Kathy talk to lamp posts

But before that, they met nearly a decade ago, when David was the VP of GovDelivery UK, now Granicus Europe. David actively shaped GovDelivery’s service offering in the UK, where he helped to build, scale, and expand the business. Under David’s leadership, his small, trusted team evolved into a high-performing business development, sales and marketing operation servicing over 180 public sector customers, engaging 18 million UK citizens, and delivering multi-million pound annual turnover. Pull quote: David is a technologist, a sales and marketing leader, and a trusted advisor to senior leaders in the public and private sector.

Kathy worked for David at Granicus UK until she moved to a British Embassy post in Morocco, where she was retained by the company as a freelance marketing expert. When she returned to the UK, Kathy launched Amplia Group and within three years she received a Comms2.0 award for best work by an agency and a Campaign Live nomination for her work on an integrated digital branding campaign promoting a local high street. She has served as a communications strategist to the 2019 best ad agency in the world, and led and executed national and international campaigns for corporations, nonprofits and public sector organisations in the US and the UK. Pull quote: Kathy is an award-winning integrated branding, public relations and digital marketing expert. 

David and Kathy have joined forces again this year to collaborate on innovative projects that use smart technologies to change the world. This includes their roles as investors and advisors to Hello Lamp Post, the playful platform that lets citizens talk to street objects. The platform is a multi-award-winning tech for good start-up that is rapidly changing the way citizens engage and interact not only with their cities, but to shape them. 

David launched Ineo Digital to help global tech companies break into new, untapped markets. David’s dedication to public sector innovation didn’t end when he moved on from leading the European division of GovTech SaaS success story Granicus (previously GovDelivery). He continues to work to solve the public sector’s toughest challenges with innovative technology solutions. David is also leading the business development and EU expansion efforts for Tarmac, a high-growth software services company that helps businesses design, build, scale, and support exceptional software through an innovative Team as a Service business model drawing highly experience resources together across software development, DevOps, design, data science and product management.

Kathy and David are currently working on digital transformation thought leadership that provides solutions to our cities’ and towns’ toughest economic and civic tech issues. 

Together they are offering services that complement Ineo Digital and Amplia Group services and are delivering results for clients:   

  • Audience Growth Strategy
  • Go To Market Strategy
  • Omnichannel Campaigns
  • Integrated Branding Programmes
  • Content Marketing Programmes
  • Targeted Social Media Campaigns 
  • Brand Ambassador Programmes

Their latest blog series explores how local councils, businesses, community partners and citizens can – and must – work together to create an ecosystem of digital experiences for their customers to digitally transform the high street in response to market forces. Kathy and David have worked on local government tech and communications issues for over twenty years, and understand how to reimagine public services and community engagement in order to survive.

Learn more about what we do and our client’s successes here.  

Do you want to work with David and Kathy? Contact us and let’s get started.

About David

David Worsell is the Founder of Ineo Digital and a Senior Consultant at Amplia Group. He is an accomplished sales and marketing leader with a background in Digital, DevOps, and  Communication technologies. He has a successful track record of mentoring organisations, companies, and bringing tech companies to market in the UK and Europe. David is an advisor to Tarmac and Hello Lamp Post.

A recognised thought leader and former TechUK Public Service Board SME representative, David regularly serves as a keynote speaker and digital communications advisor on digital, product, marketing, and sales.

David likes nothing more than bringing new products to market and applying innovative technology solutions to solve problems. Contact David 

About Kathy

Kathy Kyle Bonomini is the Co-Founder of Amplia Group. She is an award-winning branding, PR and marketing expert with over 20 years of international experience launching and leading transformational communications campaigns. Kathy has launched a US government agency, brands across multiple verticals, and startups in the US and the UK. Kathy is an advisor to Hello Lamp Post. She is an associate at Ineo Digital

Kathy has served as a communications director and press officer for a US government agency, a public affairs firm, and for Capgemini North America public sector. Kathy has led teams and programmes in industries that include: tech, health care, education, lifestyle, sustainability/EV, climate change, life sciences, transportation, fundraising, nonprofits, legal, the arts, and government.

Kathy provides pro bono advisory services to charities like UprisingUK, Dorking Minds and to businesses that include women-owned micro businesses and Hello Hub, a freelancer networking group. Contact Kathy